Okay, but how can you help me?

We’re glad you asked! Here’s a look into our services, which are all centered around helping you connect with your audience and get your message out in meaningful ways that are 100% you.

Thought Leadership & Ghostwriting

The phrase “thought leadership” is a bit overused, but hear me out: the world needs thought leaders. We need new perspectives, approaches, and voices that haven’t been heard yet.

At the same time, finding the time and patience to create your own content is hard. You might be long on expertise and experience, but if you’re anything like us, you’re also just as short on time and patience. This is where we come in. We’ve worked with entrepreneurs and executives alike to harness their thoughts and channel their expertise, history, and ideas into words and sharing it with a broader audience.

What this looks like in real life:

LinkedIn & Other Social Media Ghostwriting

Personal Blog Writing

E-Mail Content Strategy & content Creation

Op-ed & earned media ghostwriting

Speechwriting & remarks for events

Brand Messaging

Right alongside your brand’s logo, font, and colors—and just as important—is how your brand communicates its unique proposition and personality through verbal and written messaging.

Your brand messaging framework acts as the strategic foundation that all your other marketing and communications work is based on, so it’s important that it resonates with your audience from the start — motivating them to purchase your service or have a relationship with your brand. Through our work together, we ensure that your brand is someone your target audience wants to hang out with on the regular.

What this looks like in real life:

Messaging exploration workshops

Need a partner to help you create who you are, what you do, and why you do it? We’ll get right into it and draw out the good stuff.

Brand messaging framework

Development of your brand positioning statement, key differentiators, value proposition, proof points, brand attributes and tone of voice, elevator pitch, and all the foundational content that make you you.

Brand Pillars & Themes

What are the go-to topics you and your brand could talk about endlessly, and not get bored? We work with you to uncover these themes, and leverage them for content creation.

Brand personas

Who are the audiences that are most likely to purchase your product or service? What are their attributes, their personalities, and their feelings?We chat with you on your ideal client, do our own research, and present you with personas you and your team can utilize to create marketing content.

Brand Content Creation

Content is one of the best inbound marketing practices there is—through content marketing, you’re providing relevant, useful content that helps your audience solve their challenges.

We are big believers that if you’re going to create content, it needs to be great. For us, that means it’s actionable, it makes you think, and it has an angle that no one else has explored. Here’s where we are able to be both tactical and strategic: A well-researched blog post with a great hook? We’re your people. An entire content marketing strategy mapped across your buying cycle? We can do that, too.

What this looks like in real life:

Content marketing strategy brainstorms & workshops

Editorial calendar development

Blog & article writing

Case study & customer success story writing

Email Marketing

Website copy

e-Book & long-form Content Asset Creation

Audit & Optimization of Current Content

Social Media Strategy & Execution

In marketing, you’re often told, “don’t build a house on real estate you don’t own.” All the same, social media is a pretty lucrative rental property—algorithms and all.

For all of its challenges, there’s no still no better platform than social media to connect, inform, and entertain your audience. Increasing awareness, humanizing your brand and building trust, staying top of mind, increasing website traffic, promoting and source content—social media makes it possible to do all of this, and at a fraction of the price of more traditional media.

Partnering with brands on social strategy gives us the chance to flex our creative chops, our love of data, and our appreciation for well-organized and meticulous spreadsheets filled with great content.

What this looks like in real life:

Social media consulting

Brainstorming social media content pillars, target audience strategy by platform, editorial calendars, and freestanding campaigns

Social media content creation

Helping to provide a fresh inflow of content as your social media strategy requires.

Community management

Not just grabbing your audience’s attention, but keeping it with meaningful engagement over time.

Audience building

Growing your reach with the right people.

Employee advocacy strategies

Leveraging your employees as advocates and promoters on social media

How We Can Work Together

Done For You

Want us to do the heavy lifting? Absolutely.

Whether it’s a one-off project or a recurring retainer, we’ll take the lead and work with you every step of the way.

Done With You

Need a partner for the creative process? Our workshops, strategy sessions, and Power Hour calls can help you create a game plan you can stick to.

Done By You

Sometimes, all you need is a jumpstart. Book a Peapod Power Hour and we’ll work through a topic of your choice.

Collaborators

Because I’m a firm believer of “you can do anything — but not everything.”

I surround myself with great people, personally and professionally—and the partners below are people I’ve worked with personally. Most of them specialize in services I don’t offer, such as graphic design, web design, video and podcast production, and more. If I can’t help you, the next best thing I can do is give you someone who I know will knock it out of the park. These people fit that bill.