Because marketers work best
when they have a great soundtrack.
In the book The Perks of Being a Wallflower, Charlie, the protagonist, feels this incredible moment of connection and joy with his friends as they’re driving around, listening to REALLY great music (in this case, it’s a Smiths song).
He sums up this moment with this quote: “And in this moment, I swear, we are infinite.” And I’ve always loved that line. To me, it expresses those really intense and fleeting moments of limitless potential and connection. Like in that moment, time and space cease to exist.
I wanted to pay homage to some of the songs that make me feel that way. Who knows? They might make you feel that way, too.